Super Bowl XlI Commercials
Super Bowl XLI commercials cost companies like Frito-Lay, Anheuser-Busch, Budweiser, CareerBuilder and Go Daddy 2.6 million dollars. However, such a hefty sum doesn't buy a year's worth of marketing, at least not at the Super Bowl, where upwards of 90 million people tune in, according to Superbowl XLI commercial statistics. Thirty seconds is all 2.6 million buys a company, so you better believe that Super Bowl XLI commercials are heavily scrutinized – both by the companies that produce these short films and by NFL fans and the national media. How did Super Bowl XLI commercials fare?
The Best Of Super Bowl XLI Commercials
The best of Super Bowl XLI commercials included ads for Doritos, as selected by consumers, General Motors, as selected by college students, and Budweiser as selected by frogs who love beer. Budweiser scored as the favorite Super Bowl XLI commercial by USA Today, featuring two spots; first with crabs worshiping an ice chest full of beer and next with a dog climbing onto a Clydesdale wagon in a parade. Doritos chips also featured two spots, first with a man and woman meeting over a bag of chips and the second with a checkout lady going bonkers over her own bag of Doritos products. A You Tube survery said the Doritos ad (produced for $12.00) was the most popular of Superbowl 41 commercials, while USA Today rated the Budweiser crabs as number one.
Controversy Of Superbowl XLI Commercials
You would think at a price tag of $2.6 million that a company would ensure that the Superbowl XLI commercial has broad appeal. Super Bowl XLI + commercials are not about the artistic experience – they should unite audiences and direct attention to a single product. One would think that an executive somewhere would be quick to identify anything potentially offensive in such a review of Super Bowl XLI commercials, the likes of which would distract from the Super Bowl XLI television commercials' product.
However, Super Bowl 41 commercials for Snickers and General Motors encountered some controversy, each being criticized for their poor taste in advertising. Snickers aired a 30 second spot in which two male Snickers eaters accidentally kissed, leading to a manly chest-hair ripping display of homophobia or so believed various members of the gay community. MasterFoods USA promptly canceled the the from future airings and the website, though the ad managed to place 9th in the top 10 Super Bowl 41 + commercials.
General Motors likewise upset part of the community, namely the American Foundation For Suicide Prevention, with its short clip of a laid off assembly line robot contemplating suicide. General Motors apologized but did not take the ad off the air, though the Super Bowl XLI TV commercials' suicide theme has since been edited out.
For more on statistics on Superbowl XLI commercials and where you can see Super Bowl XLI commercial videos, visit the VidiLife website. There, you can preview Superbowl XLI commercials – without a doubt, the most unpredictable part of Super Bowl Sunday.