Super Bowl Winners

In modern American sports, Super Bowl winners could quite possibly be the most highly regarded. While many would call baseball America’s pastime, there is no single sporting event that draws the eyes of Americans like the super bowl. That means that a super bowl winner becomes well known through TV’s and radios across the country at a record clip.

If you question the meaning of super bowl winners, just ask past super bowl winners. Even when the Colts won the super bowl as recently as 2007, they went from post-season punch line to a highly regarded team full of highly regarded individual players. Where, though, did this admiration for super bowl champions come from?

Some would argue that it started with the 1985 super bowl champions. That year, the Chicago Bears brought one of the most dominating defenses in the history of the league to the field each week. However, it was more than just their ability that brought them attention. These past superbowl winners also produced a music video, found their way onto television, and were highly visible to the public in all forms. They were not just super bowl winners; they were also pop culture icons.

Others, though, would say that the admiration for super bowl winners comes from the way the NFL has marketed its product. This branding and use of rules to make it interesting has resulted in a the popularity of fantasy football, football preview magazines, and NFL programming that goes year round with many sports networks like ESPN. What does all of this do? Causes people to ask who will win the super bowl starting the day after the big game. In turn, there is anticipation and finally admiration for the final winner each and every year.

So as this next year approaches, and everyone asks who will win the super bowl, the cycle starts over. The Colts were the 2007 super bowl champs, but that label lasts less than a year. As they move ahead, they are no different than the 1985 Bears or any other past super bowl winner.

So as you look forward to the next football season, understand just what is at stake. The super bowl has become more than just a championship. Today, football is a religion and the super bowl is the deepest of religious holidays. The Super Bowl winners, in turn, are saints, even when the team from New Orleans fails to make it to the big game.