Blockbuster Super Bowl Commercials

Blockbuster Super Bowl commercials are one part of the Blockbuster company's major campaign to retool the declining company back to prominence. Blockbuster founder was David P. Cook, who opened the first Blockbuster in 1985 in Dallas, Texas and then eventually took the company public. By the time Joe Mitchell took over as CEO, Blockbuster had become a multi-billion dollar corporation. Despite taking over competitors like Ritz Video UK and Movie Trading Company, Blockbuster has been losing money for the last several years and especially when they separated from Viacom in 2004.

Some major changes have been implemented in Blockbuster policy, including the allowing of debit cards to secure rentals instead of credit cards only, as well as the end of late fees, an online rental program, and a Movie Pass program which allows customers to use a Blockbuster mail-in service and swap movies twice a day or more if so desired. There is also a similar policy for video game rentals. Much of Blockbuster's competition comes from not other brick and mortar stores, but from ComCast's On-Demand feature and Dish Network. How would Blockbuster Super Bowl commercials help to increase consumer awareness and shape the new Blockbuster company?

The Best Of Blockbuster Super Bowl Commercials

Blockbuster Super Bowl commercials first started in 2002 with the voices of Jim Belushi and James Woods as, respectively, a guinea pig and rabbit in a pet shop right across the street from a Blockbuster store. (One of the 282 stores that the company is not closing due to finances, one assumes) The first initial campaign of “Carl and Ray” ended in 2003. However, as recently as 2007 the blockbuster Super Bowl commercials of pets and movies started again, airing a commercial in the first quarter of the Super Bowl.

Carl and Ray's Blockbuster Superbowl commercial antics have included fighting with mock martial arts moves as well as using some “ninja mice” to their advantage. The 2007 Blockbuster Super Bowl commercial featured the guinea pig bullying a mouse, pounding on it and dragging it across the floor in an attempt to get “online.” Surprisingly, the American Foundation Of Rats (Rat activists who are involved in legislation) had no objection to the violence and thought it was cute. Indeed, the animation of the Block Buster Superbowl commercial is fantastic and depict realistic animals doing some highly implausible things, in similar technology as pioneered in talking animal movies like “Babe.”

Blockbuster Superbowl commercials do make a lot of football fans laugh and have been one of Blockbuster's better advertising campaigns in recent years. Maybe a few more years of funny Blockbuster Super Bowl commercials – and best of all some good deals on movie and game rentals – will be enough to push the company back into the billionaires' club.